As a profitable business owner, you must expect to deal with new and existing customers on an ongoing basis - regardless of your product or service. To this end, it's important to identify your marketplace and then prepare a marketing plan. Given that there are numerous ways to reach your targeted customers and prospects, you'll do best if you explore options that are designed especially for small businesses.
The articles in this section offer a wealth of information on direct selling, from customer relations and best practices to telemarketing and barter arrangements.
Sales, Customers and Distribution Chains
In a 21st century replete with ever-changing technology, small business owners are quick to spout "networking," "customer relationship management" and "marketing channels" when talking sales and distribution strategies. Sometimes, though, they use the buzzwords without fully understanding what these activities entail. The following articles outline a range of tools and techniques in clear, no-nonsense terminology - solid knowledge without the jargon.
Retail Selling - Making a Difference
Consumers demand value for their money, or they are out the door. For the independent business owner, this process starts in-house with a strong customer service action plan - including sales training, customer incentives and effective promotions.
TelemarketingEven in this digital age, the telephone remains one of our most effective marketing tools. In fact, many business owners count on telemarketing as a permanent fixture in their marketing plans. The articles in this section offer dozens of tactics for designing a telemarketing campaign, setting up a call center and dealing effectively via telephone with customers and clients.
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